Yelp.com, you’re killing me

If it’s not one thing, it’s another…

So, this summer I relied heavily on positive reviews on Yelp.com. At the high point, I had FIFTEEN five-star reviews. Not just “He’s helpful,” but full-on, here’s-a-story-of-why-MTB-is-awesome kind of reviews. In all humility, we rocked the moving industry with our kick-ass customer service.

Pride goeth before the fall, and all that, so I shouldn’t have been surprised when, after I Facebook and Twitter bragged about it, the reviews began  disappearing from my Yelp page. I did a little research and discovered that only the reviews of ACTIVE Yelpers stay up indefinitely. If you just get an account to review someone once and then never Yelp again, after awhile your review will disappear.

For awhile, the Yelp reviews were driving tons of traffic to my site. But then I was down to 11. The next day I was down to nine. A couple of weeks later, I was down to FOUR good reviews. Four. I think I’m back up to five now, but unfortunately, all my eggs were in the Yelp basket, and now my traffic is down to a crawl.

Argh. This, right before the slow season.

Time to dig into that bag of tricks…